Department Sports Lab is a compound store designed for sneaker enthusiasts, offering a unique and immersive shopping experience. It prioritizes showcasing the latest product releases with impactful marketing campaigns, focused in our 4 elements (Retail, Media, Event, and Community) The store also features an innovative Online to Offline shopping strategy, enabling customers to transition seamlessly between online and in-store purchases. This approach ensures a modern, relevant, and engaging shopping experience for all visitors